Google now giving preference to mobile websites in search results.
Google has announced that as of April 21st, they will be giving preference to websites that are mobile-friendly in search results that go to mobile devices. You can read their announcement here.
What does this mean to you?
Over 60% of searches originate from mobile devices. This means that if your website isn’t mobile friendly (also known as Responsive) you could be missing out on potential website visitors.
So what should you do?
First of all, remain calm. Use Google’s tool to determine if your website is already Responsive. This tool will test the URL that you give it and report how Google views your page. This tool is great if you have just a few pages that you want to check. If you want Google to check your entire website, they have another tool that requires you have a Google Webmaster account to use.
If running these tools isn’t your cup of tea, you can do a quick and dirty test with just your web browser. Pull up your website in your favorite desktop browser and then grab the right edge of the browser window and shrink it down really narrow. Did the website rearrange itself to fit that tall narrow window or do you have to scroll left to right in order to read it? If the website rearranged itself, it is most likely already mobile friendly according to how Google would define it. If you have to scroll, it is not mobile friendly.
If you have found that your site is NOT mobile friendly, now what?Let Us Help
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We have been building responsive mobile-friendly websites for many years. We will be happy to give you a quote on what it would take to bring your website into compliance with Google’s mobile-friendly expectations.