Banner Exchange programs
Banner exchange programs are an excellent way to advertise your site. Most
banner exchange services are free All you do is place a banner on your
page with links to other sites. In return your banner will be displayed
on these sites.
Usually it takes two ad displays or impressions on your site
to earn you an ad impression on another site in the network.
please see the page on Banner Exchange
Programs for more details.
Newsgroups
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Browse the newsgroups for subjects related to your site. When ever someone
asks for information on a topic you are knowledgeable on send a posting
with the URL of your site in the signature. You are bound to see a surge
in traffic to your site
But please do make sure that you understand the posting guidelines of
posting and have read the FAQ of the group you are posting to.
Search Engines
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For most sites the number of source of visitors are the search engines.
It's very likely that you came here byway of a search engine
There are several services on the internet that allows you to submit
your site to several search engines at once. All most all of them have
a free service that lets you submit to the top engines free of charge.
The advantage of using such programs is that you have to fill in just one
form instead 10 or 15. But it is suspected but not confirmed that some
search engines ignore these automated submissions.
So a better idea is to submit your links manually, at least to the more
important search engines. you can find the relevant links in the Add
URL page of this site. Before you register please read my Search
Engine Rankings page
Meta
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META Keyword when included with in the header of web pages
provide additional information to browsers and search engines. And this
in turn may help improve your rank in searches.
unfortunately not all search enignes recognise meta tags. For more
on meta tags please visit the meta page
Improving Navigation
Visitors don't always enter web sites at the main page. Sadly on most sites
links to internal pages are available only on the main page or the site
map page.
Surfers being a trigger happy lot are far more likely click the back
button than 'stumble' across these sites. So a navigation aid that links
to the most important pages on your site is a sure way to increase page-views
In this site for instance the important sections are linked to at the
bottom of the page. And each sections provides links to other pages in
the same section.
Now that we have covered most of the topics on basic web design, let's
look at using frames.